Multi-Year Technology Roadmap for Scaling SFR Operator

The operator started with a 10-person tech team and off-the-shelf tools. As the portfolio scaled rapidly under institutional ownership, the existing setup could not keep up. There was no technology roadmap, no vendor evaluation process, and no clear plan for which systems to build versus buy. Every new initiative was a one-off decision.

We defined a multi-year technology strategy covering property investment, portfolio management, data infrastructure, and resident experience. Each initiative got a phased rollout with clear go/no-go checkpoints. We evaluated vendors where buying made sense and built custom platforms where nothing on the market fit. The tech team grew from 10 to 160 across onshore and offshore staff, structured around the roadmap priorities.