Privacy Policy

Introduction

SantaFei Consulting LLC ("SantaFei," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at santafei.net (the "Site") or engage with our consulting services.

Information We Collect

We may collect the following types of information:

Information you provide directly

• Name, email address, company name, and phone number when you submit a contact form or schedule a consultation
• Any additional information you include in messages sent through our contact form or email

Information collected automatically

• Browser type, operating system, device type, and screen resolution
• IP address and approximate geographic location
• Pages visited, time spent on pages, and referral sources
• Cookies and similar tracking technologies (see "Cookies" below)

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule consultations
• Provide, maintain, and improve our consulting services
• Send relevant communications about our services, when you have opted in to receive them
• Analyze website usage to improve the user experience
• Comply with legal obligations

Third-Party Services

We use the following third-party services that may collect data on our behalf:

• HubSpot -- for contact form processing and customer relationship management
• Calendly -- for scheduling consultations
• Google Analytics -- for website traffic analysis

These providers operate under their own privacy policies. We encourage you to review their respective policies for details on how they handle your data.

Cookies

Our Site uses cookies and similar technologies to enhance your browsing experience and analyze site traffic. When you first visit our Site, a cookie consent banner will ask for your permission before any analytics cookies are set. You may accept or decline analytics cookies at any time.

If you accept, we use Google Analytics (GA4) to collect anonymized usage data such as pages visited and session duration. If you decline, no analytics cookies are placed and no tracking data is collected. You can also control cookie preferences through your browser settings. To change your consent choice, clear your browser's local storage for this site and the banner will reappear on your next visit.

Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• With trusted service providers who assist in operating our website and delivering our services, subject to confidentiality obligations
• When required by law, regulation, or legal process
• To protect the rights, property, or safety of SantaFei Consulting, our clients, or the public

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Contact form submissions and consultation records are retained for the duration of our business relationship and a reasonable period thereafter.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

To exercise any of these rights, please contact us at support@santafei.com.

Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Site after any changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at support@santafei.com.